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"Because not all nudes have not been treated equally" 


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Once upon a time (and by that we mean last year), the definition of "nude" seemed to be a lonely shade of beige. This barely-there thong from Nudz comes in 10 shades, sizes S-XL. Each shade is named after a different celebrity, from Scarlett to Lupita. 

This Is The Best Pair of Nude Underwear for Every Skin Tone and Shape
Womens Health 

"What is nude for one woman isn't nude for another," Nudz founder Sheila Donaldson reiterates. It is this line of thought, plus the immense desire for a brown strapless bra, that led to her launching the brand. Each color is named after a notable celebrity—Scarlett (Johansson) to Alek Wek— and there are 10 in total.

5 Brands That Make "Nude" Products for Women of All Colors
 Miami living magazine logo

 Miami native Sheila Donaldson is on a mission to #BanishBeige as the default nude. Recognizing that what is nude for one woman isn’t nude for another the company titled its ten distinct shades, The New Nudes, and is challenging the lingerie industry's narrow definition of beige as the default nude. 

Nudz Intimate Apparel Banishes Beige
Miami Living Magazine
Nude, by its literal definition, is supposed to match the wearer’s skin tone, and for many people—especially women of color— 

this simply isn't the case.

Meet The Brands Behind Fashion's Nude Revolution
 Self magazine header

Sometimes leggings aren't as opaque as you'd like them to be, meaning your underwear can peek through the stretch material. This brand has created the perfect nude underwear for every complexion, so when you squat nothing is revealed.

5 Underwear Options Guaranteed To Stay Put During Your Workout
Self Magazine
 New york post logo

"Nudz has taken its cue from Hollywood, offering 10 varieties of nude and naming them after such stars as Lupita Nyong’o and Scarlett Johansson."

Finally Nude Lingerie That Flatters Every Skin Tone
New York Post

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